Advanced Google Analytics Integration for PrestaShop – Real-Time eCommerce Insights
Unlock the full potential of your PrestaShop store with advanced, real-time analytics that help you understand your customers and boost your sales strategy. Our Google Analytics integration module delivers deep insights into user behavior across your online store — from product views and cart removals to completed purchases. With just a quick 3-minute setup, you'll gain access to essential eCommerce metrics without the need for coding or complicated configurations. Know exactly what’s happening on your site: track user interactions, evaluate product performance, and optimize based on real data. Whether you're analyzing trends over time or checking live activity, this extension empowers you to make smarter business decisions, reduce cart abandonment, and increase conversion rates. With GA4 support and seamless synchronization, it's a must-have tool for any serious PrestaShop merchant.
🔍 Key Features:
- Full GA4 protocol support
- Track cart additions, removals, checkouts & purchases
- Real-time or custom period reporting
- Identify product-level performance and user drop-off points
- Analyze geographic data of your customers
- Quick 3-minute setup and easy Google Analytics sync
Changelog
2.2.0 - 2026-06-23 Server-side GA4 refund event via the Measurement Protocol
Added server-side GA4 refund event dispatch via the Measurement Protocol for refunds triggered from the back office where storefront gtag is unavailable.
Handled full refunds via actionOrderStatusPostUpdate when the order moves into a configured refund status default PrestaShop Refunded reversing the whole order from transaction_id.
Handled partial refunds via actionOrderSlipAdd from a credit slip with the specific items and value net of tax.
Added new settings Measurement Protocol API Secret Refund order statuses multiselect and Refund debug mode adding debug_mode so the event shows in GA4 DebugView.
Implemented refund de-duplication via enhancedecommerce_refund_sent ledger ensuring full refunds are sent once per order and partial refunds once per credit slip to prevent duplicate reporting while tracking distinct partial refunds.
License: Premium More info
PrestaShop Compatibility:
PrestaShop Engine:
General software requirements:
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