Customer Journey Keynote Template

A customer journey PowerPoint presentation describes and visualizes the steps a customer takes when interacting with a brand, from initial awareness to post-purchase loyalty. These presentations use templates with stages like awareness, consideration, purchase, and advocacy, outlining customer touchpoints, emotions, and challenges to help organizations improve customer experience, identify pain points, and drive strategies for increased satisfaction and loyalty.

Key Components of a Customer Journey Presentation

• Stages:
• The presentation visually breaks down the entire customer lifecycle into distinct phases, such as:
• Awareness: How a potential customer learns about the brand. 
• Consideration: How they evaluate options and compare products. 
• Decision/Purchase: The actual buying process and transaction. 
• Retention/Loyalty: Post-purchase engagement and building repeat business. 
• Advocacy: When a customer becomes a brand promoter. 
• Touchpoints:
• These are specific points where a customer interacts with the company or brand (e.g., social media ads, website visits, customer service calls). 
• Customer Emotions and Motivations:
• The presentation can include insights into the customer's feelings, desires, and struggles at each stage of the journey. 
• Pain Points and Challenges:
• Identifying the obstacles and negative experiences customers face.